You hear everyone say that authors must have a blog, but how can it help you? Isn’t it just making more work for yourself? All very good questions of course, and I remember asking myself these questions and more. So let’s look at why we should.
How Can an Author’s Blog Help?
A blog is a great way to reach those who not only read your books but to those who might be interested. It’s a proven way to expand your audience and to introduce new books and fiction characters.
Blogs are reasonably easy to start. There are loads of blog tools and publishing platforms that you can use for free, but keep in mind that you don’t own the free blogs. You don’t control them, they can be taken away from you and they are usually full of advertising. My recommendation is to always own your own blog. This way you control it, and it only costs a few sales of your book once set up.
- You can get your site indexed in Google and other search engines
- You can link back to your site from your social media accounts
- Book title, cover and description
- Links where your book can be purchased
- Section about the author
- Social media accounts
- Opt-in form
- People can find your site organically
- Bring out new content and information
- Google ranks your post immediately
- Aim for Google to see your site as an authority site
- Update your blog regularly
- Put different social buttons on your blog post
- Make your content unique
- Get guest bloggers
- Try using different keywords
Think of Your Blog as a Form of Customer Service
Each blog and pen name represents your brand, what your blog is about, and how you market yourself. Your books and other products are what you are selling to your readers, and of course this opens a gateway to your relationship with your readers. Let them get to know you; tell them why you wrote your book so that they can identify or connect with you.
Traffic = Sales
Amazon offers you a huge audience, and you can get more sales by blogging. You can write a short blog post about your upcoming or newly published eBook and then an active link that directs your readers to the page where they can find and download your book. Utilize various social networking sites like Twitter and Facebook to link back to your blog. Then write articles on your niche/characters and submit articles to continue to create an interest and traffic to our blog. This can then be used to help make you represent yourself as an expert in the field. Then you direct the traffic from your blog to your books on Amazon. Because this is targeted traffic with an interest in our niche or characters, we stand a greater chance to make more sales and gain a following.
You can add the link from your blog in your Kindle book. Whilst Amazon doesn’t like you promoting products outside of Amazon within your Kindle book (remember, affiliate links are a no no!), they don’t have a problem with giving a link to your own personal blog.
A squeeze page is also a must for your blog so that you can let your readers know when your next book is out; You can offer a report for your niche or something other gift, and this way, you can get their email address for your list. This way if you ever lose your account at Amazon, you still have your readers!
Use Your Blog to Brand Your Pen Name
Include an “About the Author” page on your blog; here you can share personal information with your potential customers and existing readers.
Communicating with your readers and promoting yourself and your work to the rest of the world is branding yourself. For instance, if I write a new book within the niche, I can quickly send an email to let them know or even offer a review copy to them. Personalise the email and any responses to each customer who shows interest. This helps build a rapport with the customer, and as a result, they would have no hesitation to leave a review. Use the same author photo or logo. Keep it all under one roof so they recognise you and help you to spread your brand!
Not many writers understand the term “self-branding” or “personal branding”, which is why they do not blog or fail trying. The term self-branding can be misleading. You make a product of yourself by talking about your good points and how you help readers. Just remember that even though you are promoting your name (branding), you are writing for your readers.